If you, like me, are amazed by the armies of teenagers who flock to buy 300 dollar black parkas simply so they can look like everyone else, if you too wonder why they need to wear them during classes no matter how hot it gets, you'll be amused by the parody line of clothing at right.
North Face is not, apparently, and is threatening young Jimmy Winkelmann with a lawsuit. They've yet to follow through, but they'd certainly look ridiculous attacking their target audience.
Winkelmann generously offered to sell his trademark for a million bucks. However, North Face has thus far failed to purchase the good name of South Butt, and he's withdrawn the offer. In a way, I don't blame them--if they'd bought it, who know what winds would've blown from the east and west, or how expensive it would've been to make them stop?
We'll keep you posted on further developments.
Full disclosure: NYC Educator bought two North Face jackets at Macy's last year, on clearance for 99 bucks each. Neither of them was black, and his teenage daughter objected strenuously to no avail.
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